I was pondering this today: when I use some of the (great) products that 37signals puts out, I feel like they’re all similar in some way. It’s because they are — they’re small, they quickly change in small ways, and they have very few pages. it turns out Jason Fried architects their products to be like that for good reason. They’re maintainable and they can put out more software with less developers, and they do the job (and only the job) well. I like this philisophy. Relevant part from the interview summary:

They try to keep their decisions temporary, so the impact is smaller

If you keep decisions small, they’re often quicker to fix

They try to keep the number of pages low for each product

They take inspiration from Apple’s product pages